近一年来 ,海南省邮政邮购业务以农村开办邮购商场的方式 ,取得迅速发展 ,走出了一条独具特色的邮购之路。这一做法已得到“中邮邮购公司”的肯定 ,并引起国内业界及日本同行的关注。海南邮购业务由于采取了依靠大网络、立足农村、定位小商品、实行低成本扩张的发展战略 ,得到 In the past year, the mail order business of postal service in Hainan Province has made rapid development by opening a mail-order shopping mall in the rural areas and has taken a unique route of mail order. This approach has been “China Post mail order company,” the affirmation, and aroused the concern of the domestic industry and Japanese counterparts. Hainan mail order business due to take a large network, based on rural areas, positioning of small commodities, the introduction of low-cost expansion of the development strategy, get