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产业集聚和品牌生态系统是经济管理理论和实践中的热点问题。现阶段的研究主要是有关产业集群和品牌生态的相互影响,而对乳品产业集聚和品牌生态之间的关系研究则相对较少。乳品产业空间集聚引致了品牌之间的集聚,从而构成乳业品牌生态系统,系统中乳业品牌在适应市场、对手和环境的过程中不断演进。在品牌集聚的竞争中,演进出了乳品产业集聚品牌的要素结构,并发挥相应的功能,实现乳业品牌自身的日益拓展。
Industrial agglomeration and brand ecosystem are the hot issues in the theory and practice of economic management. At this stage, the research mainly focuses on the interaction between industrial clusters and brand ecology, but there are relatively few studies on the relationship between dairy industry agglomeration and brand ecology. Dairy industry space agglomeration led to the concentration between brands, which constitute the Dairy brand ecosystem, dairy brands in the system to adapt to the market, opponents and the environment in the process of continuous evolution. In the competition of brand agglomeration, the element structure of the dairy industry agglomeration brand has evolved, and the corresponding functions have been played to realize the continuous expansion of the dairy industry itself.