在社会化媒体时代的今天,微博不只在“7.23温州动车事故”中起到了至关重要的作用,通过我们近两年来的研究发现,微博、社区等各种社会化媒体平台在危机发生、传播的过程中都扮演着不同的角色。一、社会化媒体的新特点由于社会化媒体的出现,使我们每一个普通人都拥有了自有的、自由的媒体,理论上每一个人的言论都有可能瞬间被全世界的人看到。这在人类历史上是第一次出现的,它的能量惊人,一个单一 In the era of social media, microblogging not only played a crucial role in “7.23 Wenzhou Motorcycle Accident ”. Through our research over the past two years, it has been found that various social media platforms such as Weibo and community have a Crisis occurs, the process of communication plays a different role. First, the new features of social media Due to the emergence of social media, so that every one of us ordinary people have their own, free media, in theory, everyone’s speech may be instantly seen by people around the world . This is the first time in human history that it has amazing energy and a single dimension