王多明十年间写了 10本广告著作 ,这与他学而不厌 ,诲人不倦 ,长期积累 ,善于总结分不开。他的著作中关于广告定位的“三点一线”比喻 ;他对受众、顾客、消费者三者进行的准确的界定 ;强调广告公司首先应对受众负责的观点 ;认为广告人应掌握多门学科知识的主张 ,这些学术见解对我国广告理论体系的创立 ,作出了贡献。 Wang Domingo wrote 10 years of advertising works in ten years, which he and tire of learning, tireless, long-term accumulation, good at the conclusion is inseparable. His “Three Points” metaphor on advertising targeting in his book; his accurate definition of the audience, customers and consumers; emphasizing that advertising companies should be responsible for the audience first; that advertisers should master multiple disciplines Knowledge advocates, these academic insights on the creation of China’s advertising theory system, made a contribution.