仓储式销售起源于60年代末的西方,最近两年才引进我国的一种新颖独特的营销模式。它是一种将仓库与商场合二为一、集批发与零售于一体的营销方式。目前,零售商业中炒得很火的有两种商店:一种是高档购物中心;另一种是大百货店在营造高雅舒适的购物环境的指导思想下扩建装修、增加了成本结果使商品价格居高不下。这种背景下,仓储式商店应运而生,目前,已愈来愈显示其强大的活力。仓储式商场通常选择靠近居民区、租金低廉的地段以降低地租成本;为吸引顾客,商场基本从生产厂家直接进货,减少了商品流通渠道内的中间环节,从而降低了成本并 Warehouse-style sales originated in the west of the late 1960s. It has only recently introduced a new and unique marketing model in China. It is a marketing method that integrates warehouses and business situations into one and integrates wholesale and retail sales. At present, there are two kinds of shops that are very popular in retail commerce: one is high-end shopping centers; the other is that large department stores expand their decoration under the guiding ideology of creating an elegant and comfortable shopping environment, and increase the cost and result in the price of goods. Stay high. In this context, warehouse-style stores came into being. At present, they have become more and more powerful. Warehouse-style shopping malls usually choose to approach residential areas and low-rent areas to reduce the cost of land rent. In order to attract customers, shopping malls basically purchase goods directly from manufacturers, which reduces intermediate links in commodity distribution channels, thereby reducing costs and