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世博,在某种程度上是人类渴求超越,自我肯定的实验场。“一切缘于世博”的背后,是人类的好奇心,创造激情的冲动与进发。如果说奥林匹克运动会代表的是人类最初力的较量,那么世博会则是人类寻求信心,自我发展的一个最好园地。而企业,这个专事创造的组织,自然就担当了世博的主角。在世博的大舞台上,对于一个企业来说,抛却了利益,效率,金钱,展示的是一个企业的自我超越的美好一面,在世博园里,企业是幸福的。这种幸福如同我们的第一次恋爱,第一次为人之父母。这种幸福存在于艺术、技术和幻想之间的某个地方。
Expo, to some extent, is the human desire to go beyond and self-affirmation of the experimental field. Behind the “Everything Comes from the World Expo” is the curiosity of mankind and the impulse and the march of creating passion. If the Olympic Games represents the initial contest of humankind, then the Expo is the best place for mankind to seek confidence and self-development. The enterprises, organizations created by this specialization, naturally play the protagonist of the Expo. In the big arena of the Expo, for an enterprise, it is better to show off the good side of the self-transcendence of an enterprise by abandoning the interests, efficiency and money. In the Expo, the enterprise is happy. This kind of happiness is like our first love, first-time parents. This happiness exists somewhere between art, technology and fantasy.