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为了在竞争激烈的豪华车市场实现真正突破,英菲尼迪正在积极塑造一个强有力的品牌,情感及体验营销则是其重要的突破口。“老爸,老爸,我们去哪里啊!”伴随着稚嫩的歌声,湖南卫视的《爸爸去哪儿》收视破4,成为周五档最受欢迎的电视节目,创造了史无前例的收视奇迹,同时收获了无数人的感动与开怀的笑容。从第三集开始,英菲尼迪JX的身影出现在了这档节目中,成为星爸和宝贝们的专属座驾。节目播出以后,英菲尼迪市场营销及公关部总监刘旭被问的最
To achieve a real breakthrough in the highly competitive luxury car market, Infiniti is actively shaping a strong brand, with emotional and experiential marketing as important breakthroughs. “Dad, dad, where are we going! ” Accompanied by immature singing, Hunan Satellite TV’s “Where’s Dad Going” ratings broke 4, becoming the most popular TV show on Friday, creating an unprecedented spectacle of viewing , At the same time harvest countless people moved and smile. From the third episode, Infiniti JX figure appeared in this program, as star Dad and the baby’s exclusive car. After the show aired, Infiniti Marketing and Public Relations Director Liu Xu was most asked