论文部分内容阅读
目前多数期刊社还处在经营的困境中,很多人对期刊与新兴媒体融合的前景还比较迷茫。因此,我在这里提出期刊媒体和新兴媒体融合中需要正确认识与处理的五个关系。一是挑战与机遇的关系,二是渠道与内容的关系,三是社会效益与经济效益的关系,四是技术与人才的关系,五是当前与长远的关系。
At present, most periodicals are still in the dilemma of management, and many people are still confused about the prospects for the integration of periodicals and emerging media. Therefore, I hereby put forward five relations that need to be correctly understood and dealt with in the integration of periodical media and emerging media here. The first is the relationship between challenges and opportunities. The second is the relationship between channels and content. The third is the relationship between social and economic benefits. The fourth is the relationship between technology and human resources. The fifth is the current and long-term relationship.