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2004年,同创开始为捷强连锁服务。当时,捷强连锁作为标超正遭遇日益激烈的市场竞争。大卖场严重威胁着标超的生存与发展,便利店也瓜分了一部分的市场,捷强连锁的主要竞争对手联华、华联、农工商、家得利这些标超与捷强连锁的竞争更是达到白热化的程度。在这样的市场态势下,捷强连锁意识到,改变与突破将是势在必行。他们必须认真地思考,捷强连锁这个超市品牌该如何与其他超市连锁品牌进行区隔,树立自己品牌的独特点以在竞争中脱颖而出!
In 2004, Tongchuang started to serve the Czech strong chain. At that time, Czechoslovakia as a superstructure chain suffered an increasingly fierce market competition. Hypermarkets pose a serious threat to the subsistence and development of supermarkets, convenience stores are also part of the market, the main competitors of Czechoslovakia Lianhua, Hualian, Nonggongshang, home profit these superstars and Jieqiang chain more competition To the extent of white-hot. In such a market situation, Jieqiang Chain realized that change and breakthrough will be imperative. They have to think hard about how the chain of McKinsey can be differentiated from other supermarket chains and set themselves apart from others in the competition.