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生活中常有这样的现象:一种知名度不大的产品,影视明星给做了一次广告后便销路大增;一股因怕涨价而形成的“抢购风”,物价局长发表一次电视讲话便开始平息;一次打架吵嘴事件,有的干部费了很大的劲儿也难制止,而有的干部一出现,争吵者便鸦雀无声了.上述种种现象皆属“权威效应”在发挥作用.在思想教育工作中,适时地借助和运用这种“权威效应”,往往能够收到其它手段难以达到的效果.通常情况下,“权威效应”在思想教育领域能发挥以下几个作用:1.统一思想认识.国内外形势发生重大变化,国家、军队重大政策的调整和出台,会使一些同志产生这样那样的想法.在进行这方面的
This is often the case in life: a less well-known product, a film and television star who has done an advertisement to sell well; a fear of price increases and the formation of “buying wind”, the price director made a televised speech began Quit; a fighting bickering event, and some cadres also hard to stop a lot of effort, and some cadres appeared, the wrangle of the silent ... All these phenomena are “authoritative effect” at play.In ideological education In the work, timely use and application of this kind of “authoritative effect” can often receive the hard-to-reach effect of other means.Usually, the “authoritative effect” can play the following roles in the field of ideological education: 1. Unify thinking and understanding Major changes have taken place in the situation both at home and abroad and the readjustment and promulgation of major policies by the state and the army will lead some comrades to come up with such an idea.