“鸽牌”——重庆名牌,中国驰名商标,老百姓心中的精品代名词。重庆鸽牌电线电缆有限公司隶属于港交所上市的重庆机电股份有限公司,是全国电线电缆重点国有大型企业,中国西部最大的铜型材加工基地,西南最大的电线、特种电缆和电瓷产品加工制造基地。与重庆众多在市场经济浪潮中绝处逢生的国有工业企业一样,鸽牌有60多年的生产历史。但其能做到从无到有,从小到大,从优到特,却是在最近的短短十年之间。究其原因,创始而孕,历时而育,是鸽牌特有的企业文化魅力,促使这个曾不堪一击的企业形成了自己坚实而难以模仿的品牌核心竞争能力,成为连续8年跨入“重庆工业企业50强”、先后荣获 “Pigeon card ” - Chongqing famous brand, well-known trademarks in China, the common people in the hearts of the famous synonymous. Chongqing Pigeon Wire & Cable Co., Ltd., a subsidiary of Chongqing Machinery & Electricity Co., Ltd. listed on the Hong Kong Stock Exchange, is a state-owned large-scale state-owned wire and cable enterprise, the largest copper profile processing base in western China, the largest wire and cable and porcelain product processing and manufacturing base. As with many state-owned industrial enterprises in Chongqing, which are surging in the market economy, the pigeons have a production history of more than 60 years. However, it can be achieved from scratch, from small to large, from good to very special, but it is in the recent ten years. The reason, the founding and pregnancy, diachronic, is the unique cultural charm of the pigeon brand, prompting this once vulnerable companies formed their own firm and difficult to imitate the core competitiveness of the brand, becoming the 8 consecutive years into “ Chongqing top 50 industrial enterprises, ”has won