随着中国经济和社会发展程度越来越高,人们媒介消费的需求差异越来越大,媒介市场细分的趋势也越来越明显。被称为大众媒体的电视媒介,同样面临着受众分化和市场细分的必然要求,媒体的专业 With the increasing economic and social development in China, the demand for people’s media consumption is getting bigger and bigger, and the trend of media market segmentation is also becoming more and more obvious. The television medium, which is called the mass media, also faces the inevitable requirements of the audience’s differentiation and market segmentation. The media professional