在改革开放和发展社会主义市场经济的新形势下，加强职工道德建设，塑造文明企业形象，对提高企业队伍素质具有重要作用，是提高市场竞争力的法宝。市场经济是一种竞争经济。市场的竞争既是质量的竞争、技术的竞争、人才的竞争，同时还是形象力的（即企业领导形象、员工形象、 Under the new situation of reform and opening up and the development of a socialist market economy, strengthening the construction of workers’ morality and shaping a corporate image of civilization have an important role in enhancing the quality of the enterprises and are the magic weapon for enhancing market competitiveness. Market economy is a competitive economy. Market competition is not only the quality of competition, competition in technology, talent competition, but also the image of the force (ie, corporate leadership, employee image,