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随着新媒体技术和旅游产业的快速发展,城市形象广告作为一种软实力,成为促进城市发展的主要因素,近年来,我国各城市中的形象广告出现了蓬勃发展的局面,因此,对城市形象广告的传播效果进行探究具有一定的现实意义。本文以辽宁省城市形象广告的传播效果为探究主旨,以辽宁省为例从城市形象广告的概述、现状分析、效果分析、问题及发展建议四个方面进行了探究,希望能够为城市形象广告的传播发展提供帮助。
With the rapid development of new media technology and tourism industry, urban image advertising as a kind of soft power has become the main factor to promote the development of cities. In recent years, the image advertising in cities of our country has been booming. Therefore, It is of practical significance to explore the effect of image advertising. This article takes Liaoning province city image advertisement dissemination effect as the inquiry main purpose, take Liaoning province as an example from the city image advertisement outline, the present situation analysis, the effect analysis, the question and the development suggestion to carry on the exploration from four aspects, hopes can be the city image advertisement To help spread the development.