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特许经营(franchise)作为现代营销的一种高级形式,以其独特的经营机制日益呈现出强盛的生命力。特别是随着世界经济一体化趋势的增强,流通现代化和国际化程度的提高,特许经营在许多国家和地区得到迅速的发展。我国真正以特许经营方式开展业务的公司直到九十年代才开始出现。可概括为两个阶段:1984—1992年主要是外国特许经营以合资或独资的方式进入我国市场。1992年到现是发展阶段,此间随着我国经济的进一步增长,计划经济向市场经济的进一步过渡,人民生活水平的进一步提高.可供消费收入的日益增多,特别是中
As an advanced form of modern marketing, franchise is increasingly showing strong vitality through its unique operating mechanism. In particular, with the trend of world economic integration becoming more and more modernized and the degree of internationalization increased, franchising has enjoyed rapid growth in many countries and regions. The country where our franchise business really did not start to emerge until the nineties. Can be summarized into two stages: 1984-1992 mainly foreign franchise to enter the Chinese market by way of joint ventures or sole proprietorship. The period from 1992 to the present is the stage of development. With the further economic growth in our country and the further transition of the planned economy to the market economy and the further improvement of the people’s living standard, there is an increasing number of incomes available for consumption,