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网络时代,新媒体不断涌现,信息传播海量快捷,迫使纸质媒体转型,走向细分化分众化,在特定领域寻找特定的读者,在有限的空间拓展生存的空间。同时网络时代又为纸质媒体的海外传播提供了技术支撑,使地方报纸可轻而易举地在世界任何角落“落地”。本文试图以《新民晚报》海外合作为切入点,探讨如何把握海外华文读者的分众市场,根据各国华文读者与媒体的不同需求,实行针对性做版,点对点传播,并以此探索在网络时代全球化条件下纸质媒体海外合作的生存空间与发展轨迹。
In the Internet age, new media are emerging constantly. Massive and rapid information dissemination has forced the transformation of paper media to subdivide the subdivided and subdivided. In a specific area, it is looking for specific readers and expanding the living space in a limited space. At the same time, the internet era has also provided technical support for the overseas dissemination of paper media so that local newspapers can easily “land” anywhere in the world. Based on the overseas cooperation of “Xinmin Evening News”, this article attempts to explore how to grasp the mass market for overseas Chinese readers. Based on the different needs of Chinese readers and media in different countries, this paper tries to make targeted version and point-to-point communication. The Living Space and Development Track of Overseas Cooperation of Paper Media under the Conditions of.