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随着经济与科技的发展,包装设计悄然进入了一个新时代。简约性、可持续性和人性化设计渐渐替代了以往一味追求的美观与营销。包装不再仅是产品传统的外表,而是与产品融为一体,在减少成本的同时更显简约和个性。本书精选各行业最新的包装项目,包括生活用品、食品、饮料、美容用品、服装、办公用品等,为读者展示来自全球设计师的优秀包装作品以及他们独特前卫的设计创意。
With the economic and technological development, packaging design quietly entered a new era. Simplicity, sustainability and user-friendly design gradually replaced the previous blind pursuit of beauty and marketing. Packaging is no longer just the traditional look of the product, but rather the integration of the product, while reducing costs and more simplicity and personality. This book is a collection of the latest packaging projects from all walks of life including daily necessities, food, beverages, beauty products, clothing, office supplies, etc. to show readers excellent packaging works from designers all over the world and their unique avant-garde design ideas.