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所谓媒体联动,是指在某一特定时期内或特殊情况下,媒体之间以联合行动的方式进行信息共享和信息交流的现象。媒体联动从内容上来看,表现在媒体之间为了进行某一主题的新闻报道而相互协作、资源共享,同时因优势互补使联动产生力量;而由点到面的信息传递,只是大众传播的基本功能,双向交流才是更高境界。通过微博、短信平台等新媒体在节目中引入互动因
The so-called media linkage refers to the phenomenon of joint information sharing and information exchange between media in a specific period or in special circumstances. Media linkage From the content point of view, the performance of the media in order to carry out a theme of news coverage and mutual cooperation, sharing of resources, and because of complementarity advantages to make the linkage force; and from point to surface of the information transmission, only the basic mass communication Function, two-way communication is a higher realm. Through the microblogging, messaging platform and other new media in the introduction of interactive programs