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当很多品牌还在纠结如何让商业味浓厚的内容营销做得不媚俗又接地气时,土豆网和MINI中国做了个成功的表率。继《城市微旅行》之后,双方再度携手推出纪录片《进藏》,以内容合伙人方式为年轻人呈现10个人、8台MINI,7万公里,从川藏线、青藏线、新藏线、滇藏线、喜马拉雅等5条线路出发进藏的故事。从原生到共生,让品牌做制片人与品牌一同做年轻人营销的内容合伙人,是土豆2013年创新的品牌营销模式。借助这种方式,土豆希望与品牌客户一起调研、洞察,为年轻人创造内容、满足年轻人的喜好、深度地和
When many brands are still tangled how to make business content marketing, marketing is not vulgar and gusty, Tudou and MINI China made a successful example. Following the “Urban Micro Travel”, the two sides once again jointly launched the documentary “Progressive Tibet”, presenting 10 young people, 8 MINIs and 70,000 km as content partners. From Sichuan-Tibet line, Qinghai-Tibet line, Tibet line, Yunnan-Tibet line, Himalaya and other five routes set off into Tibet story. From the original to the symbiotic, so that the brand as a producer and brand together as a young people marketing content partner, potato 2013 innovative brand marketing model. In this way, Potato hopes to work with brand clients to research, insight, create content for young people, meet young people’s preferences, and depth