《喜羊羊与灰太狼》为我国动漫业的发展作出了不可磨灭的贡献,而与西方国家相比,西方国家在动漫和动漫产业发展方面比中国有着更加成熟的市场运作策略。在全球经济一体化的今天,动漫产业在西方发达国家已成为国民收入中不可忽视的产业。本文就《喜羊羊与灰太狼》(以下简称《喜》剧)的成功反思中国的动漫产业。 “Pleasant Goat and Big Big Wolf” made an indelible contribution to the development of China’s animation industry. Compared with Western countries, western countries have a more mature market operation strategy in the animation and animation industry than China. In today’s global economic integration, the animation industry has become an indispensable industry in national income in the developed western countries. This article reviews the animation industry in China on the success of “Pleasant Goat and Big Big Wolf” (hereinafter referred to as “Hi” drama).