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博物馆作为现代社会的重要文化空间,具有教育、展示、典藏、研究和休闲等基础功能。在文化创意产业语境下,博物馆需借助创意经济进一步强化其基本功能,而文创商品是其中最直观的展现终端。台北“故宫博物院”以图像授权、品牌授权、合作开发和出版物授权等合作模式实现其文创商品的整体行销,并具有生活美学营造、知识产权保护和创意人才孵化等特点,对中国大陆博物馆衍生性产品开发具有借鉴意义。
Museum as an important cultural space in modern society, with education, display, collection, research and leisure and other basic functions. In the context of cultural and creative industries, museums need to further strengthen their basic functions through the creative economy, while cultural and creative goods are among the most intuitive terminals to display. Taipei, the “Palace Museum” to image the authority, brand licensing, cooperation and development of publications and other authorized cooperation model to achieve the overall marketing of their creative products, and has created a life of aesthetics, protection of intellectual property and creative talent incubation characteristics of China Continental Museum derivative product development has reference.