(一) 随着社会主义民主政治的不断发展,人民群众参政、议政意识的不断增强,舆论现象已越来越引起党和政府及社会各界的重视。特别是新闻、广播、电视界,作为舆论传播的专门机关更加注重探讨和研究舆论的特性、功能及生成和发展的规律,以便更好地掌握新闻传播媒介在传播和引导舆论过程中的主动权,做好舆论导向工作。 (1) With the continuous development of socialist democracy, the masses have become more aware of political participation and political awareness, and the phenomenon of media has drawn increasing attention from the party and government and from all sectors of society. In particular, the press, radio and television industries as the specialized agencies for the dissemination of media have placed greater emphasis on exploring and studying the characteristics, functions, and rules of the formation and development of public opinion in order to better grasp the initiative of the media in the dissemination and public opinion dissemination , Do a good job of media guidance.