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手机媒体给大学生的学习和阅读带来极大便利,但手机媒体带来的碎片化、庸俗化和娱乐化等阅读的负面影响,解构了大学生对民族文化的认知、辨别和担当意识,不利于大学生的健康成长成才。可结合大学生使用手机媒体的特点,通过开辟民族文化官方微博和微信的方式,开展以“家乡美”为主题的手机文化节活动等,提高大学生文化自觉意识,增强大学生实现文化强国的使命感和责任感。
The mobile media has brought great convenience to college students ’learning and reading. However, mobile media has the negative impact of fragmentation, vulgarization and entertainment on reading, deconstruction of college students’ cognition, discrimination and awareness of national culture, and not Conducive to the healthy growth of college students. It can be combined with the characteristics of college students using mobile media, by opening up the official microblogging WeChat and micro-channel culture, to carry out the “hometown of the United States,” the theme of the mobile phone festival and other activities, to raise awareness of cultural awareness of college students and enhance college students to achieve cultural power Mission and sense of responsibility.