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随着经济的飞速发展,物质极大丰富,广告作为重要的营销手段,在商品促销中的作用举足轻重。设计师们更是奇思妙想,使得广告创意大战如火如荼。广告创意思维也越来越被关注,成为优秀设计师必须具备的重要能力之一。一、创意思维及其具体形式创意思维是指以创造性的思维方式揭示客观事物的本质属性和内、外联系的创造性活动。广告创意思维是指在广告活动中,根据广告主题,精准策划、合理表达,创造出独特的理念、构想
With the rapid development of economy, the material is extremely rich, and advertising as an important marketing tool plays a decisive role in the promotion of goods. Designers are more whimsy, advertising creative war in full swing. Advertising creative thinking is also more and more concerned about, as the outstanding designers must have one of the important capabilities. First, the creative thinking and its specific form Creative thinking refers to the creative way of thinking to reveal the essential attributes of objective things and the creative activities of internal and external connections. Advertising creative thinking refers to the advertising campaign, according to the theme of advertising, precision planning, reasonable expression, to create a unique concept, ideas