在新时期,传统主流媒体应全力推进机制体制改革步伐。本文以广州台金曲音乐广播为例,浅析其在打造强IP媒体生态圈、从供给侧着力建立三位一体的音频平台、深化完善内部管理,加强复合型人才队伍建设等方面不断创新、深化频率内部机制体制改革的经验。 In the new era, the traditional mainstream media should make every effort to promote the pace of institutional reform. This paper takes Guangzhou Taijinqu Music Broadcasting as an example and analyzes its continuous innovation in building a strong IP media ecosystem, focusing on establishing a Trinity audio platform from the supply side, deepening and improving internal management and strengthening the construction of compound talents, deepening the internal frequency Mechanism of institutional reform experience.