受国际金融危机持续影响,世界经济复苏艰难曲折,国内GDP增速放缓,钢铁产能过剩日趋严重,企业之间同质化竞争、无序竞争、恶意竞争愈演愈烈。为抢占市场、保住客户,企业间竞相降价,加之上游原燃材料价格及运输成本高位运行,钢铁行业已步入微利时代。2012年,除少数钢铁企业在钢铁版块还有小额盈利外,大部分企业已出现亏损甚至大额亏损。在这种大背景下,虽然企业正视困难、积极应对,但经营效果仍不理想。职工中烦躁、迷茫、彷徨、不信任、气 Affected by the ongoing international financial crisis, the recovery of the world economy has been difficult and tortuous. The growth rate of domestic GDP has slowed down. The overcapacity in steel industry has become increasingly serious. The homogeneity, disorderly and malicious competition among enterprises have become increasingly fierce. In order to seize the market, keep customers, compete for price cuts among enterprises, combined with the upstream raw material prices and transportation costs high operation, the steel industry has entered a meager profit era. In 2012, with the exception of a handful of steelmakers who still had small profits in the steel sector, most of the enterprises had suffered losses or even large losses. In this context, although enterprises facing difficulties and actively respond, but the management effect is still not satisfactory. Staff irritability, confusion, confusion, distrust, gas