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艰苦创业拓新路l985年,刚刚大学毕业的荣根超就进入苗木业。几年后,荣根超创建了江苏苏北花卉有限公司。创业之初,缺少资金,就借贷;没有设备,就按照急用先办、缓用后办、逐步配套的原则购置;没有种苗,就自繁自育。这样,他硬是在200多亩的荒地上开出了一个花红树绿的苗圃基地。在经营方面,荣根超非常注意跟随市场的变化而变化,走出了一条“公司+苗圃+农户+联营+园林绿化施工”的发展新路。
Tough pioneering new road l985 years, just graduated from university to enter the root nursery seed industry. A few years later, Ronggen Chao created Jiangsu Northern Flower Co., Ltd. The beginning of the business, the lack of funds to borrow money; no equipment, in accordance with the urgent need to do first, ease after the operation, and gradually supporting the principle of purchase; In this way, he just out of 200 acres of wasteland out of a mangrove nursery base. In terms of management, Ronggen Chao paid great attention to the changes following the market changes and stepped out of a new development path of “company + nursery + farmer + affiliate + landscaping construction”.