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找出推销的最佳时机某业界的顶尖业务员肯定地说:“客户等着我去拜访,因为,他们希望向我购买产品!”在竞争如此激烈的时代,一般人根本不敢这么想,但,他说这番话却有其理由!首先,他比其他业务员多三倍客户,而且都是不错的客户阶层,只要三个月巡回所有客户一趟,就能达成自己的目标。所以,他不必强迫推销。平常,利用电话和客户联络,随时搜集资料,掌握适当的推销时机。等到可能购货的时机来临,再前去拜访。因此,他拜访客户的效率极佳。当然,要达到此种程度,绝对是早已稳固了和客户之间的人际关系。总而言之,确实掌握何种客户需要哪一类产品!同时,比对方更了解其库存状况,货物出入的状况及其销售策略。不明白客户的状况,却只一味强迫对方购入的方式,纵然一时成功,货物也会成为客户的库存,下次推销时,就不可能顺利达成了。不用说,有时也必须强迫式推销!当客户打算重点性的售出库存产品时,可劝其增加库存
Finding the best time for marketing An industry’s top salesman affirmed: “Customers are waiting for me to visit because they want to buy products from me!” In an era of intense competition, most people simply don’t think so. However, he said that there are reasons for this! First of all, he is three times more customers than other salesmen, and he is a good customer class. Once he has toured all customers for three months, he can achieve his goal. Therefore, he does not have to force sales. Ordinarily, use telephone and customer contact to collect information at any time and grasp appropriate marketing opportunities. Wait until the time when the purchase may come, and then visit. Therefore, he is very efficient in visiting customers. Of course, to achieve such a level, it is absolutely already firmly established with the customer’s interpersonal relationships. All in all, you really know what kinds of products your customers need! At the same time, you know more about their inventory status, the status of goods entering and exiting, and their sales strategies. Do not understand the customer’s condition, but only forced the other side to buy the way, even if the moment of success, the goods will become the customer’s inventory, the next time you sell, it can not be reached smoothly. Needless to say, sometimes it is necessary to force sales! When the customer intends to focus on the sale of inventory products, they can be advised to increase inventory