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最近关于中央电视台黄金广告时段竞标与山东秦池酒厂在竞标会上一鸣惊人再夺标王的报道,可谓纷纷扬扬、满城风雨。多种媒介从不同的角度,给予竞标会以不同的观照。本文在简要回顾前两届竞标会情况的基础上,详细报道了本次招标大会扣人心弦的过程,并从促进酒业发展的立场出发,对企业参与竞标提出了自己的看法。对“3亿之后怎么办”这个问题,相信许多人都在进行严肃的思考。希望读者将自己的想法写给我们,以展开讨论。
Recent reports on CCTV’s gold ad campaign bids and the Shandong Qinchi Brewery’s blockbuster victory in the bid to win the king’s report have been all the rage and full of wind and rain. Many media give different perspectives on bids from different perspectives. Based on a brief review of the previous two bids, the article detailedly covered the exciting process of the bidding conference, and from the standpoint of promoting the development of the wine industry, put forward its own views on the participation of enterprises in bidding. With regard to the question of “How to handle after 300 million,” I believe many people are thinking seriously. I hope readers will write their own ideas for us to discuss.