实力传播最新发布的《2015年Q2全球广告市场预测报告》称:2017年,在全球12大主要市场中,互联网将成为其最大的广告媒介。这12大广告市场占全球广告支出的28%。在其中的四个市场,互联网广告将占其广告支出总额的一半以上。全球平均来看,互联网将成为继电视之后的第二大平台,二者的广告份额将由今年的相差11%,缩小至4%。去年互联网在七个市场已经占主导地位,包括澳大利亚、加拿大、丹麦、荷兰、挪威、瑞典和英国。2017年在中国、芬兰、德国、爱尔兰和新西兰这五个国家,互联网也将成为 Power dissemination The latest release of the 2015 Q2 global advertising market forecast report said: in 2017, the world’s 12 major markets, the Internet will become its largest advertising media. These 12 major advertising market accounted for 28% of global advertising spending. In four of these markets, Internet advertising will account for more than half of its total advertising spend. On the global average, the Internet will become the second largest platform after TV, with advertising share shrinking from 11% this year to 4%. Last year, the Internet had dominated in seven markets, including Australia, Canada, Denmark, the Netherlands, Norway, Sweden and the United Kingdom. In the five countries of China, Finland, Germany, Ireland and New Zealand in 2017, the Internet will also become