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品牌专业建设是高校专业建设的热点。品牌专业建设中的核心体系是人才培养,培养适合于社会需要的具有特色的实用型人才是真正体现品牌专业建设价值的成果。作为天津中医药大学的非医学专业,市场营销专业具有“医药+营销”的特色,分析其人才培养路径的模式,对于做好品牌专业建设有着极大帮助。
The construction of brand specialty is a hot spot in the construction of colleges and universities. The core system of brand specialty construction is to cultivate qualified personnel and cultivate practical and practical talents suitable for the needs of the society, which is the result of truly embodying the value of brand specialty construction. As a non-medical major of Tianjin University of Traditional Chinese Medicine, marketing specialty has the characteristics of “medicine + marketing” and analyzing the mode of its personnel training path, which is of great help to the professional brand building.