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随着社会主义市场经济体系的逐步建立,我国企业家们正面临着传统营销与现代市场营销观念的挑战。早在第二次世界大战结束不久时,一位西方经济学者即预言:第三次世界大战将不是发生在战场上,而是一场世界范围的市场行销大战。时至今日,连那些当初嘲讽这一预言幼稚的人们,也不得不啧啧赞叹这位学者的先见之明了。如今,中国复关在即,按我国企业目前的营销水平,将很难抵御港台、欧美,特别是日本产品对我国市场的冲击。 因此,我国的企业家们必须要有强烈的危机感,尤其是国有企业的领导者,必须尽快地补上市场营销这一课,使自己尽快适应市场经济发展的要求。
With the gradual establishment of the socialist market economy system, Chinese entrepreneurs are facing the challenge of traditional marketing and modern marketing concepts. As early as the end of the Second World War, a Western economist predicted that the Third World War will not occur on the battlefield but will be a worldwide marketing war. Even today, even those who mocked the prophecy of naivety had to praise the scholar’s foresight. Nowadays, as soon as China re-enters the customs, according to the current marketing level of Chinese enterprises, it will be difficult to resist the impact of Hong Kong, Taiwan, Europe and the United States, and particularly Japanese products, on the Chinese market. Therefore, entrepreneurs in our country must have a strong sense of crisis. In particular, leaders of state-owned enterprises must quickly make up for this lesson in marketing so that they can quickly adapt to the requirements of the development of the market economy.