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传统的会展具有很大的局限性和单一性。伴随着电脑技术和互联网的普及和发展,设计活动进入了一个新的时代,会展设计也不可避免的来到了数字时代。虚拟技术广泛应用于仿真和人机交互,但是真正应用于商业用途尤其是会展行业的虚拟会展研究却并不成熟。虚拟会展并不仅仅是科技的堆砌,同样要重视对用户的分析和研究。本文结合项目实践和国内外会展业的现实存在问题,从虚拟会展平台的角度出发,对未来会展的发展和方向进行了一次探讨和研究。
Traditional conventions have great limitations and unity. With the popularization and development of computer technology and Internet, design activities have entered a new era, and convention and exhibition design has inevitably come to the digital age. Virtual technology is widely used in simulation and human-computer interaction, but the virtual exhibition research that is really applied to commercial applications, especially the convention and exhibition industry, is not mature. Virtual exhibition is not just a pile of technology, the same attention should be paid to the user’s analysis and research. Combining with the project practice and the existing problems of the convention and exhibition industry at home and abroad, this paper discusses the future development and direction of the exhibition from the perspective of the virtual conference and exhibition platform.