近些年,随着经济搞活,人们的经济观念愈来愈强.名目繁多的企业、公司,各种星级的宾馆、酒店,都争相以现代化的管理形式出现.于是我们经常便可以听到“公关”这个新鲜而又极富有吸引力的名词.一时间公关热在整个大陆风行一时,许多优秀的大学毕业生,甚至研究生也踊跃加入到竞选公关小组、公关先生的行列.而其中也不乏一举成功,利不胜收者.然而这样的人毕竟只占众多大学生的极少数.那么本题目岂不是要号召众多大学生都去争当公关小组、公关先生?其实把公关与公关小姐、公关先生相等同,或者与社会上流行的“拉关系”“攻官”相提并论,实在是一个极大的误解.而本文旨在强调的是:即将走上社会的大学生必须具备一定的公关意识和公关能力. In recent years, as the economy has been invigorated, people’s economic concept has become stronger and stronger. A great variety of enterprises, corporations, star-rated hotels and restaurants are all emerging in modern management style, and we often hear To “public relations” this fresh and very attractive terms .Public relations hot at a time popular throughout the continent, many outstanding college graduates, and even graduate students also actively joined the campaign public relations team, public relations, the ranks of which There is no lack of success in one fell swoop, profitable. However, such a person, after all, only a very small number of many students. So this topic is not to call many college students are to fight for public relations team, PR? Actually the PR and PR, PR It is indeed a tremendous misunderstanding that the equal status of scholar or scholar is similar to the prevalence of “pull relationship” and “attacking officer” in society, and the purpose of this article is to emphasize that college students who are about to embark on the society must have a sense of public relation and public relation .