在知识经济时代,经济与文化融为一体,文化作为经济的灵魂,主导着经济的发展。现代社会文化需求在不断膨胀,文化需求的膨胀有其深刻的现代根源;高强度的文化需求刺激了文化消费的兴盛,推动了文化产业的发展,促进了社会经济的繁荣,同时,文化消费正向其它消费领域外溢;大部分文化消费表现出体验化趋势,消费者通过文化体验走向自我实现。 In the era of knowledge-based economy, economy and culture are integrated. Culture, as the soul of economy, dominates economic development. The cultural needs of modern society are constantly expanding, and the expansion of cultural needs has its profound modern roots. High-intensity cultural needs have stimulated the prosperity of cultural consumption, promoted the development of cultural industries and promoted the social and economic prosperity. At the same time, Spillover to other areas of consumption; most of the cultural consumption shows an experiential trend, and consumers are self-fulfilling through the cultural experience.