如何设计多语种网站以吸引海外客户,这里面大有学问。你想开拓全球市场?这是个不错的决定。但要把海外客户吸引到你的网站有一个前提:网站要使用他们的母语。市场调研公司IDC提供的数据显示,当互联网用户使用母语浏览网站时,购买成交可能性是使用非母语时的4倍。此外,Forrester Research公司的研究表明,在母语环境下,用户在网站的停留时间是在非母语环境的2倍。但把英文网站即时翻译成其他语种(如中文网站)并不那么简单。为了了解建立成功的多语种网站背后的 How to design multilingual website to attract overseas customers, there is a lot of learning. You want to open up the global market? This is a good decision. But there is a prerequisite for attracting overseas clients to your website: the website uses their native language. According to data provided by market research firm IDC, when Internet users browse the site in their native language, the likelihood of buying a deal is four times greater than when using a non-native speaker. In addition, Forrester Research’s research shows that in the native language environment, users stay on the site twice in non-native environments. However, it is not that simple to translate an English website into another language (such as a Chinese website). Behind the scenes in understanding how to build a successful multilingual website