自1993年以来,全球彩色化妆品增长了15%以上,Euromonitor公司预言,到2003年,彩色化妆品的销售额将达到236亿美元。彩色化妆品的确在过去几年里再度流行过,1999年,该行业成熟的市场——从25岁以下的青少年使用的有趣而多变的彩色系列到成年人使用的彩色化妆品——给广大女性的日常生活带来了方便和魅力。在千禧年里,生产商将更侧重于产品的质量而不是数量。这一趋势不仅反映在生产的产品种类上,而且还反映在柜台上受消费者欢迎的产品种类上。从世界巨商LVMH和Lander公司的销售速度来看,一系列新的上等化妆品正在流行,这似乎会成 Global color cosmetics have grown by more than 15% since 1993, and Euromonitor predicts that by 2003, color cosmetics sales will reach US$23.6 billion. Colour cosmetics have indeed re-emerged in the past few years. In 1999, the industry’s mature market—from the fun and varied color series used by young people under the age of 25 to the color cosmetics used by adults—was widely used by women. Daily life brings convenience and charm. In the millennium, manufacturers will focus more on the quality of the product than the quantity. This trend is not only reflected in the types of products that are produced, but also reflected in the types of products that are popular with consumers on the counter. Judging from the sales speeds of the world’s giants LVMH and Lander, a series of new premium cosmetics are in fashion. It seems that