本文从艺术经典现代价值的实现角度出发,在文化价值和市场价值两个方面进行深入剖析,探寻传统与当下相结合的文化创意之路。并以江西卫视的品牌节目“中国红歌会”为样本,总结“中国红歌会”在众多电视选秀节目中脱颖而出的现实经验,以期为我国文化产业的健康发展提供借鉴。 From the angle of realizing the modern value of art classics, this article conducts an in-depth analysis on two aspects of cultural value and market value to explore the way of cultural creativity combining tradition with the present. Based on Jiangxi Satellite TV’s brand program “Red Songs of China”, this article summarizes the realistic experience of “China Red Songs Club” in many television talent shows to provide reference for the healthy development of China’s cultural industries.