我们知道,欧洲足球职业化已有近百年的历史,现代足球已经从一种“福利事业”变成一种“无烟工业”、“朝阳产业”。足球为这些国家创造出越来越多的就业机会、消费群体和税收。意大利足球产业的收入在其国家所有行业中排名第三。当今职业足球已横跨体育、文化、经济三个领域,足球这个世界第一运动不仅聚集着亿万球迷的目光,更以独特的传播功能吸引着众多的跨国公司。商家竞相加盟足球行业和商业化的足球炒作已构成现代足球一道独特的风景线,从某种意义上足球对大老板来说就是财源滚滚。中国虽然现在还不是足球强国,但绝对是足球球迷超级大国,这犹如一个资源极其丰富的天然金矿。伴随着中国足球“冲出亚洲,走向世界”的进程,欧洲足球发达国家意大利、德国、英国、法国等开始把足球资源的再开发市场对准了中国。 1995年春夏,意大利的AC米兰、尤文图斯、那不勒斯、桑普多利亚等著名球队一个个粉墨登场,在中国掀起了一股淘 We know that the European football has nearly 100 years of professional history, modern football has changed from a “welfare” into a “smokeless industry” and “sunrise industry.” Football has created more and more jobs, consumer groups and taxes for these countries. The Italian football industry is ranked third in all industries in the country. Today’s professional football has spanned three areas: sports, culture and economy. The world’s first football movement not only brings together the attention of billions of fans, but also attracts many multinational corporations with its unique communication function. Businesses compete to join the football industry and commercial football speculation has constituted a unique modern football landscape, in a sense of football on the big boss is a source of money. Although China is not yet a football powerhouse, it is definitely a football fan superpower. It is like a natural gold mine with extremely rich resources. With the development of Chinese football “out of Asia and into the world”, the developed countries such as Europe, Italy, Germany, Britain and France have started to re-develop the football resources redevelopment market in China. Spring and summer of 1995, Italy’s AC Milan, Juventus, Naples, Sampdoria and other famous teams one by one on stage, set off a wave of Amoy in China