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作为现代旅游景区营销中的重要手段,公共关系再次印证着它对旅游景区生存和发展的重要意义。本文通过对公共关系在旅游景区营稍中的作用及营销中常用的公共关系方法进行初步的论述,旨在引起旅游景区在营销过程中对公共关系的重视。
As an important means in the marketing of modern tourist attractions, public relations once again confirms its significance to the survival and development of tourist attractions. This paper discusses the role of public relations in the tourism area and the public relations methods commonly used in marketing. The purpose of this paper is to cause the tourism industry to pay more attention to the public relations in the process of marketing.