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近几年,随着经济的发展和人民生活水平的提高,医疗旅游作为人们治病就医的一种新兴形式逐渐受到各大患者的欢迎。医疗旅游是最近新出现的一种医疗方式,它将户外旅游和医疗保健相结合,让患者在旅游的过程中进行疾病的诊治,对患者选择合适的医疗圣地,在旅游的地方进行治疗,据统计,医疗旅游已成为全球增长最快的一个产业。医疗旅游需要有一定的游览地,让患者在旅游圣地边观赏风景边治病,在乐山市发展医疗旅游需要将旅游胜地与患者的病情相结合,根据具体需要来安排游览的地方。乐山市的旅游资源丰富,包括峨眉山—乐山大佛、千佛岩石窟、东风堰、各乡村旅游等等,其中的峨眉山—乐山大佛景区被评选为“中国最令人向往的地方”。在乐山市发展医疗旅游是一个不错的选择,但是在其发展的过程中存在着一些障碍,本文通过对发展医疗旅游中的障碍因素的分析,一起探析它的应对措施。
In recent years, with the development of economy and improvement of people’s living standards, medical tourism, as an emerging form of medical treatment for people, has been gradually welcomed by the major patients. Medical tourism is a newly emerging medical treatment that combines outdoor tourism with health care to allow patients to diagnose and treat diseases during their travels, to choose the right medical retreat for their patients and to treat them in tourist areas, according to Statistics, medical tourism has become the world’s fastest growing industry. Medical tourism need to have a certain tour to allow patients to enjoy the scenic side of the tourist site treatment, the development of medical tourism in Leshan City, the need to combine the resort with the patient’s condition, according to the specific needs of the place to arrange tours. Leshan City, rich in tourism resources, including Mount Emei - Leshan Giant Buddha, Qianfo rock grottoes, Dongfeng weir, the village tourism, etc., of which Emeishan - Leshan Giant Buddha Scenic Area was named “China’s most desirable places.” The development of medical tourism in Leshan is a good choice, but there are some obstacles in its development. Through analyzing the obstacles in the development of medical tourism, this article analyzes its countermeasures.