今天,靠直觉定价的公司比以往更可能落后于竞争对手,无论其产品与服务有多好。下面是如何建立强有力的定价能力来改善企业绩效的一些做法。几年前,当你走进美国某著名消费品零售商700多家分店中的任何一家,都可以用同样的钱买到同样的商品。结果如何呢?那家公司白白少赚了很多钱。 Today, companies that are priced by intuition are more likely to be behind competitors than ever before, no matter how well their products and services are. Here are some tips on how to build strong pricing power to improve business performance. A few years ago, when you walked into any of more than 700 stores in one of the nation’s leading consumer retailers, you could buy the same good with the same money. What happened? The company made a lot of money in vain.