根据尼尔森的数据,全球网民数已达到32亿人,较十年前增加了22亿。根据中国互联网信息中心提供的数据,中国网民已经达到了7亿1千万人,渗透率为52%。尼尔森预测,中国渗透率到2020年会超过68%。在全球范围内,有线电视普及率一百年没有达到的目标,互联网在短短30年内就赶上并远远超过。移动端在线购物已经超越了电脑端,普及率达到了81%。消费者行为已经转变为完全使用碎片化的时间进行 According to Nielsen, the number of global netizens has reached 3.2 billion, an increase of 2.2 billion over a decade ago. According to data provided by the China Internet Network Information Center, the number of netizens in China has reached 710 million with a penetration rate of 52%. Nielsen predicts that China’s penetration will exceed 68% by 2020. Globally, the rate of penetration of cable into one hundred years has not been met and the Internet has caught up and far surpassed in just 30 years. Mobile online shopping has been beyond the computer, the penetration rate reached 81%. Consumer behavior has shifted to full use of fragmented time