张菁在《传播与版权》2013年第6期撰文认为,随着网络技术发展的日新月异,网络早已进入千千万万网民的生活,并且随着技术的发展,网络世界也不断涌现新的特点。特别是在web2.0模式下互联网应用赋予了用户更多更大的聚合、分享、交互的空间。其中,以微博为代表的用户信息分享、传播及获取平台,在一定程度上使网络“围观”普遍化了,这样的“围观”在网络舆论的形成中发挥出日益凸显的作用。应从传播学的角度探讨在新 Zhang Jing in “Communication and Copyright” 2013 the sixth author believes that with the rapid development of network technology, the network has long been into the lives of thousands of Internet users, and with the development of technology, the Internet has also emerged new features . Especially in web2.0 mode, Internet applications give users more and more space for aggregation, sharing and interaction. Among them, the microblogging as the representative of the user information sharing, dissemination and access to the platform, to a certain extent, the network “crowd” universal, and this “crowd” play an increasingly prominent role in the formation of online public opinion effect. From the perspective of communication studies in the new