“萧条过百五,犹有卖花声”,这是宋·孔仲武咏卖花的诗句。《东京梦华录》说:“季春万花烂漫,卖花者以马头竹篮铺排,歌叫之声,清奇可听。”在市场上利用声音宣传货物的方法,几乎和商品流通的历史同样古老。我国古代市集“击缶而歌”,唱和着物品的质地。在古代的希腊、罗马、希伯来等地,口头广告是很普遍的。吆喝着货物出售的新闻,作为交易手段,直到现在还为沿街叫卖的商贩所使用。我国相声中表演的过去市集上的各种叫唱,也是方言与民歌结合于商品宣传的一种习惯形式。这种下里巴人式的叫唱,节律悠扬,朗朗成韵,三百六十行各有特色。叫唱之外,辅以器乐。汉·郑玄《笺》云:“箫,编小竹管,如今卖饧者所吹也。”宋·宋祁有“箫声吹暖卖饧天”之句。元杂剧《货郎担》有云:“无过是赶几处沸腾腾 “Depression over one hundred and fifty, still selling flowers”, this is Song Kong Chung Wu Yong flowers verse. “Tokyo dreams recorded,” said: “Ji Chunhua flowers, flower shoppers with horsehead bamboo basket row, the voice of the song, the singular.” The use of sound in the market to promote goods, almost the circulation of goods History is equally ancient. Ancient Chinese market, “hit and hit the song,” singing and the texture of the items. In ancient Greece, Rome, Hebrew and other places, oral advertising is very common. Shouting news of the sale of goods, as a means of trading, until now still used by sellers selling along the street. All kinds of singing on the past bazaars performed in our crosstalk are also a form of customary practice in which dialects and folk songs are combined with the propaganda of goods. This kind of sub-Ribat-style singing, melodious rhythm, Lang Lang Cheng Yun, three hundred and sixty lines have their own characteristics. Sing outside, supplemented by instrumental music. Han Zheng Xuan “笺” cloud: “Xiao, made a small bamboo, and now sell those who blow also.” Song Song Qi “flute sound blowing warm days” sentence. Yuan drama “traveling salesman” goes: "There is no rush to catch up several times