期刊竞争呼唤品牌营销 80年代期刊卖产品,90年代期刊卖广告,新世纪期刊卖品牌,一位期刊界资深人士的见解,表明从产品营销为主和广告营销为主转向以品牌营销为核心,已经和正式成为现代期刊世界性的竞争趋势。 期刊的产品营销阶段,主要是把期刊当作实物形态的文化产品来经营,以获取期刊的发行利润为目标,其经营活动局限于期刊的编辑——发行——再编辑——再发行的循环圈内,这种营销层面在一定程度 Periodical competition calls for brand marketing Periodicals in the 1980s sell advertisements, advertisements in periodicals in the 90s, brand in the New Century periodicals, insights from a senior journalist indicate that the focus is on product marketing and advertising marketing, brand marketing as the core, Has become and formally become the global competition trend of modern periodicals. The period of product marketing of periodicals is mainly the operation of periodicals as a kind of cultural product of physical form, aiming at obtaining the issue profits of periodicals, and the operation of the periodicals is limited to the cycle of editorial-issue-re-edit-redistribution of periodicals Circle, this marketing level to a certain extent