广告行业,知识更新率高,市场变动性强,人员流动性大。全国6万多家广告公司,上百万从业人员,高校相关专业却屈指可数。切实有效的企业培训,成为广告公司吸引人才、造就人才、凝聚人才的深层次因素。而经费困难、选题困难、师资困难则成为众多广告公司有效开展培训的拦路虎。大禹伟业作为一家本土民营广告企业,探索着一条迥然异 Advertising industry, knowledge update rate, market volatility, staff mobility. There are more than 60,000 advertising agencies in the country, with over a million practitioners and a few college-related majors. Practical and effective corporate training has become a deep-seated factor in attracting talented people, creating talents and pooling talent. Difficulties in funding, the difficulty of selecting the subject, the difficulty of teachers has become a stumbling block to many effective training for advertising companies. Dayu Albert as a private advertising private enterprises, to explore a very different