近日美国耐克公司与中国双星集团进行直接对话,共同商讨中国进入WTO 后双方在鞋业方面的合作,这将为耐克公司进一步铺开中国市场提供良好契机。提起耐克,人们往往会想到它的虚拟经营战略。在世界经济日益一体化的今天,哪个企业占有广阔的海外市场,哪个企业就能立于不败之地。但是,世界市场竞争日趋激烈,各国的贸易保护主义纷纷抬头,关税壁垒高筑,使人寸步难行,耐克公司却凭借着虚 Recently, the United States Nike and China Double Star Group conducted a direct dialogue to jointly discuss China’s entry into the WTO after the cooperation of the two sides in the footwear industry, which will provide a good opportunity for Nike to further spread the Chinese market. Mention Nike, people often think of its virtual business strategy. In today’s increasingly integrated world economy, which companies occupy a vast overseas market, which companies will be invincible. However, the increasingly fierce competition in the world market, the rise of trade protectionism in various countries, and the heightened tariff barriers make it difficult for people to move forward.