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作为人类文化发展的标志和重要的语用现象,礼貌在跨文化交际中起着举足轻重的作用。在与日俱增的商务谈判过程中,谈判应注重双方的文化差异,加强对礼貌的语用功能的认识。本文试从英国著名语言学家G.N.Leech的礼貌原则理论出发,结合我国高职高专商务英语的教学特点,分析了礼貌原则在跨文化交际中的应用以及如何培养学生在跨文化交际中的语用策略。
As a sign of human cultural development and an important pragmatic phenomenon, politeness plays an important role in intercultural communication. In the course of ever-increasing business negotiations, negotiations should focus on the cultural differences between the two sides and enhance their understanding of the pragmatic functions of politeness. Based on the theory of politeness of famous British linguist GN Leech, this paper analyzes the application of politeness principle in intercultural communication and how to cultivate students’ intercultural communication in light of the teaching characteristics of business English in higher vocational colleges in China. Use strategy.