随着社会的发展,人们生活水平的不断提升,人们越来越追求高品质的生活,在闲暇时间去往不同地区旅游,现阶段世界各国旅游行业发展前景颇为乐观,这对我国旅游行业的发展具有极大的冲击,从现状分析来看,强化我国旅游业国际竞争力提升需要从以下方面着手:生产要素、旅游需求、旅游企业发展现状等等,针对我国旅游发展现状,提出提升其国际竞争力的具体措施,以促进我国旅游业发展能够紧随时代发展潮流。 With the development of society, people’s living standards continue to improve, people are increasingly pursuing high-quality life and traveling to different regions in their spare time. At this stage, the prospects of the tourism industry in various countries in the world are quite optimistic. From the point of view of current situation, it is necessary to strengthen the international competitiveness of China’s tourism industry from the following aspects: factors of production, tourism demand, current status of tourism enterprises and so on. According to the current situation of tourism development in our country, The specific measures of competitiveness in order to promote the development of China’s tourism industry can follow the trend of the times.